As a key strategy for businesses seeking web visibility, local SEO can be significantly improved through the intelligent use of a topical map.
So, what is a topical map exactly? It's essentially a network of interrelated topics that organizes your website content in a user-friendly, searchable manner preferred by search engine algorithms.
A topical map works best when it caters directly to the common search phrases used by your target audience. By understanding these search phrases, topical clusters can be created around keywords which increase organic traffic.
What should you do first? Begin with comprehensive keyword research. Use tools like Google Keyword Planner or SEMRush to identify high-volume, low-competition keywords linked to your business or service.
Once your keyword research is complete, design topic clusters around your primary keyword for each webpage. Every secondary keyword must be assigned its own sub-topic, all interlinked to guide back to the main pillar content.
Incorporating a topical map into your local SEO strategy can lead to immense benefits. Because topical maps help search engine algorithms recognize the relevancy of your website content, it's more likely to increase your site's appearance topical map for local seo in search result, thereby driving traffic.
To conclude, using a topical map is not only beneficial for enhancing your local SEO, it also contributes to a more navigable website.